Remembering Our Dear Friend & Partner, Sal Ponzio

  On December 12, 2021, Partner Salvatore J. Ponzio III passed away peacefully at his home after a long hard-fought battle with cancer. Sal played a crucial role in helping to build the foundation of ARO Effect Marketing. As an established entrepreneur, Sal’s knowledge, energy, and passion for helping businesses grow was appreciated by many, especially the ARO Effect team. In addition to his role with our company, Sal was also an author that had published “F.I.T. Finance For Millennials“, a book that aimed to help millennials (and all age groups) find financial stability through fitness principles. Beyond being a valued Partner, Sal was family to us all at ARO Effect. We are honored to have had him on board with us, and will continue to promote the same philosophy that he lived by. Visit to learn more about how you can make a donation to a scholarship fund created in Sal’s memory.