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There’s no doubt that social media plays a huge role in our lives. According to Forbes, the average American spent 1,300 hours on social media in 2020. What started as a hub for sharing photos and messaging with friends has turned into a primary source of entertainment, a place we go for recommendations, and where we keep up with what’s going on in the world. With social media’s evolution into such a major part of modern life, it’s no surprise that advertising and marketing are evolving with it. From posts to ads to blogs, the opportunities to reach a target audience are endless.
While choosing a law firm, there are certain qualities that stand out to potential clients. To someone seeking representation, things such as experience, confidence, trustworthiness, and good communication skills are important. In the past, potential clients only got a sense of what firms had these qualities from their own experience or by word of mouth. The new world of social media allows law firms to highlight their strengths and directly reach a larger audience than ever before.
There are many different ways to utilize social media. For example, client testimonials give direct insight into what one’s experience working with the law firm was like. Sharing these can emphasize some of the key qualities people look for, such as experience and trustworthiness. Readers are given a glimpse into what the process looks like and what working with the firm would be like for them. Blogs are another great way to connect with an audience.
Consistent posting about different services or areas of expertise not only brings in website traffic, but also can be made into social media content. With blogs on various relevant topics, it shows the reader that the firm is confident in themselves and what they have to offer.
Actively posting to social networking sites such as Facebook and Instagram allows businesses to build a network and stay connected with the community. And in doing so you are advertising services in a way that shows more than just the firm’s name- but the personality and experience behind it. Additionally, the targeting capabilities offered by social media are unmatched at this point. The tools offered make sure your curated content is being shown to a specific audience.
Social media has drastically changed the marketing world. You can reach more people than ever before, even choosing who you’d like to advertise to. In the process you are giving people an insight into your business in a way that couldn’t be achieved in the past. The audience gets a glimpse into who you are, what you do, and what you represent. It also shows them how you align with the qualities potential clients look for. By sharing this confidence in your brand and your business, you are reinforcing the confidence future clients have in you. Utilizing social media is a great way to give them a preview into what working with you is like. It can open the door to more business and new clients, and your exceptional work will seal the deal.
